About Us

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Frank Rizzo

(Ellie & Max's Dad)

Frank's journey as a health and fitness professional began more than 10 years ago when he graduated college with a bachelor’s degree in health and wellness. While working as a personal trainer and an EMT with the FDNY he learned that most people are well intentioned and truly want a better quality of life, however are unaware of the steps necessary to become the best version of themselves. He soon after started a
personal training business, with a main goal of teaching that health and fitness can be attained without it taking over your life.

As a business owner, husband, and father of two Frank understands the time management challenges that many of us face. Over the course of his career he has developed and refined a program based on small incremental changes that help busy fathers foster a more healthy and fit life without turning their world upside down. Over the last 10 years Frank has helped change the lives of countless individuals using this philosophy.

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Joe Mauceri

(Maddox & Lucas’s Dad)

As a reporter in New York City, Joe got a first hand look at so many of the issues fathers face today.  From the financial collapse in 2008, which heavily impacted male dominated jobs, to the national debate over paternity leave these issues have changed the landscape for dads.  Joe was raised in Brooklyn, New York by his mother, but he had no shortage of father figures.  Between five uncles and a devoted step-dad there were plenty of men to learn from and each had their own area to shine.

Joe is the co-owner of BIB Media and is currently working on the documentary "Defining Dad" which addresses the question "what does it mean to be a modern dad?"

In 2016, Joe received the best Christmas gift a guy could ask for when his son Maddox was born.  Together the two can be found singing their ABC's or watching Billions on Showtime.